It is a pretty rare sight to find an article like this one. Most of the times bloggers have bashing or controversial headlines about the Zambian Music industry and mostly for clout. This leaves progression buried and uncelebrated. Also, most often, nobody is willing to do the work of the Central Statistics Office ‘pro bono’ and as a result a lot of interesting occurrences remain in thick shadows.
So hello everyone and welcome to Aquila Speaks. I may not be a big deal right now, but I have been in this business for over 6 years now. I am so passionate about my country, Zambia and its evolution. I pray to God that I can one day substantially contribute to the progression of our nation in the near future.
I am also really interested in numbers, I don’t think there is a month that goes by without googling someone’s net worth, a country’s GDP, capital of companies etc. I also pay particular attention to the number of streams/views of songs and videos on Platforms like YouTube and of course today I present to you the Top 10 best performing Zambian Music videos from 2018. To those that remember, I recently did a thread on twitter about the same and I decided to do a blog post. Please note that the bench mark date is as of today March 11 2019. So here we go:
Afunika – [ PIKI-PIKI SKIRT ]
On February 8th 2019, I did a thread on twitter and you will remember that Piki Piki came in second to Lituation. However, the growth rate of Piki Piki Skirt’s YouTube views has been so amazing that today it is number one. On the 8th, the video had 355K views and As of today, the Video is set to cross over to 600k in only 3 months. During this period we see a growth rate of 68%. I can smell a Million views by the year end and if it does, this is a milestone that deserves an award. Congratulations Afunika.
Lituation- Slapdee ft Patoranking and Daev
This is one of the most beautiful and best directed videos to come from 2018. It is also one of the Top 3 songs from 2018, no doubt, depending on the judge. Slap Dee delivers appearances from Patoranking himself. When initially posted, the video enjoyed a robust growth rate of views and shot to half a million views in less than 6 months. It stands at 508K views as of today and keeps growing. I hope to see it hit a Million Views soon.
Finally- Yo Maps ft Macky 2
The video is featured on two channels; PICKWAP TV and ZMB (Zambian Music Blog). I will, however, go with the one on ZMB, which is a more official platform. On the 8th this video had 323K views and today has 481K views. The video boasts of a 49% growth rate during this time period. The video has done really great given that it has only been on YouTube less than 3 months
Standing at 364,854 views today, the video stands reflects a growth rate of 17% since the 8th of February. It dethrones Macky 2’s Umutima from fourth position.
Umutima Wandi- Macky 2 ft Ephraim & Njamba
Dropping to number 5, Umutima is a beautiful song by the Kopala Swag boss that a lot of Zambian Christians can jam to, I mean Macky 2 brings you Ephraim and Njamba‘s verse is really great. It stands at 356K views today.
Bend down-Rich Bizzy ft Dj Cent
This video has performed incredibly. It has exhibited a growth rate of 52% since the eighth of February. Today it has 312K views.
EFFORT- DRIMZ ft YO MAPS
This is definitely one of the best songs to come from 2018. Shout out to Drimz for this one. Evidently, the video is performing really well on YouTube. Stood at 180K on the 8th of February and 267K as of today.
This is as well one of most beautiful and well directed videos from last year, but knowing Kaladoshas’ repetior, this was expected. On the 8th of February, the video stood at 167K and today stands at 218K, proving that people are really still enjoying the hit.
WALITWISHIBA IFWE- TOKOTA BOYS & 408 EMPIRE
Of course the new school wave players feature at number 9. Their video stands just below Kaladoshas with 212K, moving from 188K as of 8th February. 408 empire have hit the airwaves and given the country a new contagious vibe that everyone seems to be enjoying.
Burna Ft Jemax & Y Celeb FWEDEDE Dance
One of the most happening songs in Copperbelt and many Parts of Zambia. The video stands at 169K views as of today. It reflects a growth rate of 48% since February 8th. The song is still spreading.
Growth rate of views is accelerating at a healthy speed over the years. With investments in diligent marketing, hit songs will be able to reach over 700K to 1M views in 6 months or less. The future of Zambian music is brighter than ever before. It is also important to note that some relatively neat videos are being delivered, I still hope more investments can be made into the industry so much better videos are produced. I still feel Thought of you by Mic Burner is still the best Zambian music video till date. I urge Zambians to be supporters of the local industry as opposed to always enjoying what is outside more. There is so much Talent is Zambia and before you know it some one outside will steal our dances and make them popular to the world. So it is upon the people in charge of the industry to set policies that will ensure that the train keeps moving forward. Lastly I note the lack of female presence on the lists, hopefully this year we get to see more of them
You can see the twitter thread of 8th February, Here
Thank you all for reading.
Disclaimer: Some Statistics may not be accurate(no body’s perfect), but all in all, I have really tried my very best to deliver what I can obtain as per what YouTube shows as of today and 8th February 2019.